Across the country TDM practitioners, employers, municipalities and all levels of government are asking for a solid rationale of why TDM is important. Individuals, the public, employers, employees, institutions, municipal governments, politicians and organizations are asking why TDM initiatives should be implemented. Developing a foundation, or a case for TDM, often referred to a business case, is essential for encouraging and supporting TDM within a balanced urban transportation mobility strategy. The Case for TDM provides significant assistance and support to those encouraging, supporting or involved with TDM.
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